Thursday, October 22, 2009

Have you ever wondered?

Diamonds and engagement rings. What is it that you are actually getting? There is so much hype out there about what you are getting but how do you know that what you are getting is authentic or a standard that is set by the companies that are trying to sell you something.
I have this conversation regularly and have alway felt I needed to justify ourselves in comparison to those that work in this way. In actual fact I don't. Dean is one of the best jewellery around and he has that reputation, we use diamonds from a reputable supplier, using the authentic standard of diamond grading and we insist on maintaining that standard. Dean is about quality craftsmanship. Our business is based around Dean. He is our jeweller. If you are purchasing something from us, Dean is the person who will create it. We are a small New Zealand business with a very talented jeweller.
We do not have a shop of our own because we wanted a family and a nice lifestyle. Because Dean is in demand, every one wanted to speak to Dean, he would then at the end of the day have to create the pieces that were commissioned during the day. We would never see him. I worked in the shop as well and as we work as a team, it wasn't going to be easy to do both or fair on either. Having a shop and family wsn't what we wanted. It may work for some but not us. We chose family and lifestyle and have found a way to do both that suits us. We are happy with the decision we have made and the life we have chosen.
We like what we like, choose to buy New Zealand made where possible, we definitely are not into buying cheap rubbish or landfill as it has called. We buy quality, buy it once and buy it to last. So that is what we like personally and the way we like to live and we wouldn't want or do anything less for others. We live our life authentically and with integrity and we truely hope that that comes through in the jewellery we create. We sleep soundly at night and enjoy what we have created and are happy with the choices we have made.
But getting back to what I started to say and where my blog today was headed. diamonds, engagement rings and quality. There are people who you can trust and have faith in what they do and there are those you could question. There is no need for Dean Hawkins Jewellery to try to justify where we stand in the industry. We just do! and am proud of it!!!!!

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